The advantages of correct communication are numerous, from the greater possibility of acquiring contacts to the less waste of economic and human resources.

To these factors we must add greater dialogue with the public and the increase of visibility of the brand, in Italy and abroad.

All these aspects translate into more sales opportunities “.

Vitali confirms how crucial it is for the professional involved to interact with the customer.

“You need to analyze the company and the product sold – study the market in which it is presented, plan the events in which the company participates and, above all, look for innovative materials and solutions, with particular attention to detail”.
A key factor, without any doubt, is represented by the architectural communication of the exhibition structure. “It must be clear, fast and divided into circumscribed rectangles – underlines Vitali –

If communication is confused, it risks being perceived in this way also by our unconscious”.

Architect Anna Vitali